Treading carefully

Filed under research & consultation

Dorcas and I are looking forward to meeting Kristy at Transport for London on Wednesday to talk about the Legible London project. Keen to make the most of the opportunity to understand some of the factors that have influenced the development of the project I’ve been mulling over the sort of questions we might get chance to ask.

One of those will do doubt be as to how the key buildings and labelling of shops etc are chosen. I’m intrigued to whether they come from user research (ie. the most identifiable shops according to steet surveys), if they’re chosen by retail sq ft or visibility of building or even branding. This partly rises out of experience of a map that we produced a couple of years ago which got one retail outlet owner asking the criteria by which their retail outlet wasn’t identified on the map. We’ll be road-testing (or, as Legible London is aimed at pedestrians, path-testing) Legible London ourselves whilst in the capital to see if those choice seem intuitive and help our personal navigation.

[image: detail from the map of South Cliff Gardens including the sea front at Scarborough. Original drawing by Richard Flowitt]

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